Research · Leadership Habits · Team Performance
The 23 Habits of High-Performing Managers — Research from 9 Countries
For her master's thesis at IU University of Applied Sciences, Sofie Maervoet set out to answer a question that most leadership researchers avoid: what do the best managers actually do, day to day, in practice — not in theory? The result was 77 interviews across 9 countries and a framework of 23 coachable leadership habits. This is an interview about the research, the findings, and what they mean for leadership development.
Where did the research start? What was the question you were trying to answer?
I was working in HR and kept noticing the same gap. Companies would invest in leadership development, bring in trainers, run programmes — and six months later, the same dynamics were still there. The same tensions, the same communication breakdowns, the same disengagement. And when you looked at the high-performing teams, the ones that consistently delivered, the difference was almost always the manager. Not the tools, not the strategy, not the market. The manager.
So the question became: what are those managers doing that the others are not? Not what do they believe, or what values do they hold — but what specific, observable behaviours do they demonstrate, day after day? Can we identify them? Can we describe them precisely enough to coach them?
How did you conduct the research?
In two phases. The first phase was individual interviews with 33 managers — people who were known in their organisations for achieving both high performance and high retention in their teams. I wanted to understand what they considered most important, and what they actually did in practice. Not their theory of management — their daily habits.
The second phase was group interviews and a survey with 44 of their direct reports. This was critical. It is one thing to ask a manager what they do. It is something entirely different to ask the people who work for them what they actually experience. The gap between those two perspectives is often where the most important development opportunities are.
The research was conducted across Randstad N.V.'s global sales operations — nine countries, across multiple management levels and cultural contexts. What surprised me was how consistent the patterns were. The habits that characterised high-performing managers showed up repeatedly, regardless of nationality or industry background.
"Other managers asked me why my team performs in this difficult market and theirs does not. I cannot tell them exactly why. The framework helps make those success factors explicit."
— Manager interview participant, cited in the research
What were the most important findings?
The central finding is that high-performing managers share 23 specific, observable, coachable habits — and that these habits are consistent across geography, culture, and management level. Leadership effectiveness is not a personality trait. It is a practice. It can be identified, taught, and developed.
The research also confirmed something that ArrowHead already knew from experience: most managers with these habits apply them intuitively, without fully understanding which specific behaviours are driving the results. Making those habits explicit — naming them, describing them in observable terms, coaching them deliberately — is where the real development happens.
One of the most striking findings was around psychological safety. Trust was mentioned 67 times across the interviews as the foundational condition for everything else. Teams where people feel safe to speak up, admit mistakes, and ask for help consistently outperform teams where they do not. And psychological safety is entirely a function of manager behaviour — it is built or eroded, habit by habit, every day.
The 23 Habits — At a Glance
How does this connect to what ArrowHead does in the field?
The 23 habits give you the map. Management Drives gives you the starting point — it tells you who you are, what drives you, where your blind spots are. But the habits tell you what to do with that information. They translate profile insight into daily behaviour.
And the outdoor environment — the mountain, the cold, the unfamiliar terrain — is where the habits become visible and where they can be practised under real conditions. You can tell someone that they need to work on stepping into tough conversations. Or you can put them in a situation where avoiding that conversation has real consequences for the group, and let them experience what avoidance costs. The field does in two days what coaching alone takes months to achieve.
What is the single most important thing for organisations to understand from this research?
That frontline managers are the most important variable in organisational performance. Not strategy, not technology, not culture initiatives from the top. The manager who runs a team of ten people has more direct impact on those ten people's performance, wellbeing, and retention than any other factor. And that manager's behaviour is a set of learnable habits — not a fixed personality trait.
One area manager in the research put it this way: even if technology becomes more and more important, the frontline manager guiding the teams through the jungle is the hero and the key element on which the machine turns. Invest in that person. Develop those habits. The rest follows.
Sofie Maervoet holds an M.A. in Human Resource Management from IU University of Applied Sciences (2025). Her thesis — The sales performance sustainability challenge: How leadership and purpose can drive lasting impact — is the research foundation of ArrowHead's 23 Habits Framework. She co-delivers leadership training programmes with Fred Van de Walle at ArrowHead, based in Greifensee, Zürich.